Showing posts with label PM india. Show all posts
Showing posts with label PM india. Show all posts

Sunday, 16 November 2014

Hey India, you didn't build that!


InfrastructureIf I had to analyze why -- despite its ancient culture, knowledge, enterprise and natural resources --  India remains home to more poverty and deprivation than sub-saharan Africa... here's what I'd say:
Infrastructure.
Ugh. What a boring word. Conjures up ads for cement (they're EVERYWHERE in India);  utilitarian bridges, dams and sewer lines; industrial bits that do the unseen work in cities, keeping nasty things flowing away, and clean things in abundance. How many journalists are clamoring to write about the preponderance of underground piping or trash collection mechanisms, when there are far sexier things to reveal:  starving kids, colorful eunuchs, epic graft and Bollywood! 
But the recent US presidential election briefly put a spotlight on infrastructure as a moral issue. If you build it, everyone benefits. Paradoxically, I think it's the issue of equalitywhich ensures that infrastructure remains a luxury in India, despite more than a decade of promises.
See, everyone in India doesn't 'need' infrastructure. The poor and ignorant were born that way and are destined to die that way and no one should really bother, because it's their own karma. Even if you improve their lives, 'it won't do them any good.' 
The worthy folk (upper castes, middle classes, power-hungry politicos, old money, foreigners, etc) can just buy their own personal infrastructure. Need clean water? Install a state-of-the-art reverse osmosis filter in your kitchen. But really, why bother with a functional kitchen at all? It's only the silly maid who'll be using it. Drains blocked? Hire some wretch to clean your shit out by hand from under the manhole in the street.
Want to educate your kids? Pay a private school a suitcase full of cash to reform your runts. Roads? Who cares if they function, it's only the silly driver who will negotiate the potholes, pedestrians and traffic chaos.
India's elite have become all too accustomed to their own cheap personal infrastructure. Servants, they're called, and they are the wretches doomed to plug the comfort gaps for their masters. 
'Oh but otherwise they wouldn't have a job!' say the employers, convinced of their realpolitik. 
And so the merry-go-round of misery swirls on. There's little sign of improvement, so even the poor convince themselves that a kick in the teeth and a penny or two is progress. 
Yet there's simply no escaping that this mentality keeps India in a hopeless, lose-lose situation. 
If you've ever been to Delhi or Mumbai, I'm sure you've noticed how pristine BMW's and Lexus cars drive down streets that look like film sets for civil-war Beirut. Like the photo above (taken just outside my very posh Delhi neighborhood, home to armies of powerful journalists, politicians and administrators), India is a hodge-podge of modern muck, broken streets, ill-equipped public institutions, smelly toilets, wonky buildings; all liberally peppered with idiotically expensive homes and cars. Never mind the everyday, unspeakable police brutality, the numbers of anonymous, homeless dead, nor the millions of children enslaved in beggary or sweatshops. 
Still, half the time, you can just about blur out the lack of infrastructure. So it's stupidly hot, there are no trees, and no building codes requiring insulation? Just fire up the air conditioners!
Water ran out? Ahhh, just jump start the pump and suck more out of the ground. Power failure? No worries, the Krypton-sized back-up battery pack will kick in!
Internet signal as fast and constant as a snail's trail? Hmmm, actually, there's not much you can do about that. Neither can you do much to prevent your kid ending up crammed in with 39 others, even in your posh private school. And worse, you can't anticipate when one of you will come home burning with mosquito-borne dengue fever, or brain worms because the city is literally awash with raw sewage.
The ultimate karmic punch of course is when your fancy car gets smashed to pieces in lawless traffic... and even if the city has an ambulance, it will never reach you in time because of poor roads, girdlock and often, simply because people will stubbornly remain in their spots, refusing to give way. 'Hey, everyone here's got problems!'
I don't believe these failings have anything to do with culture. Indian culture is filled with altruistic, progressive ideas and India is filled with lower, middle and upper class people desperately trying to improve the status quo. Take an Indian out of India, and most likely, he or she will thrive. 
They do have everything to do with a total lack of law enforcement and the fact that an incredibly well entrenched group of morally bankrupt, cowardly, intellectually adolescent men and women run this country's Parliament, legislative assemblies and administration.
Until India strips bare the fantasy that a few grand malls, a few mega-movie stars and a few rich billionaires make for a successful nation, even a world power; until people confront the stinking, ghastly mess outside the few gated communities; and until the powerful make a united moral call to invest in clinics, doctors, schools, teachers, clean water, toilets, nutrition and education, India will remain a disappointment to itself and to the world; a stunted, incapable nation where enterprise is smothered at birth.
Recently, listeners challenged the BBC World Service on its coverage of the Boston marathon bombings. Why, they asked, did the deaths of three people deserve so many hours of coverage, when scores of people die everyday in other parts of the world, unmentioned. 
I can't speak for BBC editors - indeed I'm a long way away from those decision makers. But as someone who has spent many years covering international news stories day to day, I can't deny the fundamental fact that some countries value their citizens' lives more than others. And to an extent, the rest of world including the news media, can only follow suit in reflecting that. 
If charity begins at home, so too does respect...  It's rather obvious that if the United States is willing to invest millions of dollars in safeguarding lives... when the city of Boston can shut down and deploy every last law enforcement officer to hunt for the killers of a child, an immigrant and a woman... then the world is obviously going to take notice too. 
Conversely, when you can't be bothered to protect innocent infants from drinking shitty water; when you don't care if people die in agony of treatable diseases; when you're quite happy to cheat others to make sure you pocket a few extra bucks; when you think a few cell phones will reduce poverty, rather than the availability of a good solid meal, a solid home, and schools for children ... well then, the world will reflect that contempt. 
Yeah, infrastructure is boring, especially when you've got it. 

Brand Modi

Namo
He is stylish, he is spicy, he is sweet, he is explosive. Choose a non-controversial product, attach his face, add the brilliantly-coined acronym NaMo, and you have a best-seller. Brand Modi sells – anything from clothes, snacks, tea, explosive firecrackers to the idea of India.
Some attribute it to the business acumen of the Gujarati, others point to the unquestionable charisma of the man, but brand-merchandising has closely accompanied Narendra Modi’s rise in the national scene. With state elections a few weeks ahead and national elections just months away, Gujarat Chief Minister Narendra Modi, who is also the Bharatiya Janata Party’s (BJP) Prime Ministerial candidate is on a brand projectile.
The first to appear were the ones you would see in the US election conventions: Modi masks, pins, bands, caps, T-shirts – in one early rally an entire section of the audience was made of Modi faces – a startling sight! Soon BJP supporters saw the business opportunity in his growing popularity. The obvious product was the Modi kurta – the knee-length top worn over leggings – customized and popularized by the man himself. With a close collar, short sleeves and earth colors it was already a “moving” item. All it needed was international exposure.
A boutique in Ahmedabad has registered a trademark for these “half-sleeve kurtas”. “We’re trying for an international trademark for the brand,” said its owner. A report in the Indian Express said at least 30,000 made-in-Surat kurtas carrying embroidered “NaMoMantra” were sold at Patna’s Gandhi Maidan on the October 27 Hunkar rally, addressed by Modi. A NaMo store opened in an upmarket mall in Ahmedabad to sell NaMoMantra apparel, books and other merchandise. Modi Lion, named after the Hunkar (roar) rally, will soon reach the children’s section of super markets. “Even his most ardent fans could not have foreseen this transformation – from Loha Purush to cuddly toy,” wrote Firstpost Editor Sandip Roy.
The Patna rally also saw the mushrooming of those humble tea-stalls that dot India’s roads, street-corners and railway stations. Unsurprisingly called Modi Tea-Stalls, they were dual-purpose. The kiosks made sure tea was available to rallyists all day while reminding them of the great man’s humble origins as a vendor at a railway tea-stall. A killer branding idea!
Diwali of course brought a multitude of options for value addition. Boxes of firecrackers (labelled Modi Brand) wrapped in Modi’s photograph sold the most, outdoing cheaper imports from China. One shop-owner cracked: “We have Chinese items as well as the ones with photos of actors. Right now, “Modi Brand” is the most popular and is explosive in Rajkot. “Explosive like Modi” was the underlying sentiment, agreed the buyers. In the US, the boxes went for $16/- . The firecracker business, reported India Today, was worth $8 million in Rajkot alone.
Can Modi snacks be far behind? NDTV ran a story of how “Modi magic” spiced up this year’s Diwali in the US. Rajbhog Sweets, which celebrated Modi’s elevation as Chief Minister of Gujarat for a third consecutive term by gifting each customer with 11 pedas (one for each year), decided to go “namkeen” on the run up to the 2014 general elections. According to the news channel, Arvind Patel, Rajbhog Sweets, Newark Avenue, Jersey City said, “A few of us were chatting one afternoon when the idea of ‘Modi Magic’ came about. We give it out for free at BJP events and festivals here in the US, and aim to distribute 10 lakh packets till the elections.”
Each packet of  spicy mix labelled “Modi Magic” sells at 45 cents, but 10 lakh packets will be given away free, said Mr Patel, adding he was ready to do much more. The mix was a hit with the customers, probably Modi fans. “This is the first time I have seen an Indian politician branded like this, his magic is working not only in India but the whole world,” said one. Mr. Patel would have happily sent the sales proceeds to the BJP election campaign, but laws don’t permit supporters in the US to donate directly to political parties in India. So after spreading the Modi message on foreign shores, Mr. Patel has traveled to India to campaign for the BJP.
The virtual world has embraced him. While Modi social-networks constantly, tweeting, face-booking and blogging on the go, his fans have made a video game and composed a Namo Youth Anthem that goes, “A powerful orator will now become the nation’s curator. His persona is athletic, his charisma magnetic. Who’s gonna mar ‘em? NaMo. NaMo. Who’s gonna scar ‘em? NaMo, Namo.”

Merchandising politics isn’t new to India. Gandhi topi, Nehru galaband, I Am Anna cap, Mamata sari and paintings, Mulayam pehalwan doll, yojnas (schemes) and streets named after leaders are all part of this branding culture. But Modi-branding is much larger in scale and scope. It is market-savvy, and thanks to supporters’ unrelenting efforts, has gone global. In is case, Modi’s the brand, and his supporters know how to sell him.
“Brand Modi becomes an act of reflection with the multiplying effect of a hall of mirrors,” said Firstpost editor Sandip Roy. “As Modi stands at the rally, beaming, waving to the crowd, the jubilant crowd gazes back at him draped in NaMo paraphernalia… Our feverish passion for politics and our insatiable hunger for brands have finally come together in common churn. And Narendra Modi has emerged from that manthan (churn) as an entity than can both sell and be sold.”
As in everything political in India, Modi branding is not without its comic consequences. To their utter dismay, BJP’s election supervisors have found that people in many parts of the hinterlands who have pledged to vote for Modi (Modi ko vote denge) are clueless about the party symbol. Brand Modi now outshines brand BJP! The lotus (party symbol) has been blown away by the Modi storm, said a commentator. Ironically, the party might lose the votes of those who support Modi! Party heads are no doubt at the drawing board figuring out how to bring the lotus back into the picture. Any ideas?