Number One:
The CEO needs to be on Twitter. The CMO needs to be on Twitter. And they have to tweet everyday.
The CEO needs to be on Twitter. The CMO needs to be on Twitter. And they have to tweet everyday.
Number Two:
Stop thinking everybody has to love you. Deal with the hate, learn from the rants, and ignore the trolls.
Stop thinking everybody has to love you. Deal with the hate, learn from the rants, and ignore the trolls.
Number Three:
Choose Instant Messaging groups over email. Everytime.
Choose Instant Messaging groups over email. Everytime.
Number Four:
Be personal, but don’t get personal. Ever.
Be personal, but don’t get personal. Ever.
Number Five:
A press release isn’t a blog post. It isn’t a Facebook post. And it shouldn’t be the only tweet on the subject.
A press release isn’t a blog post. It isn’t a Facebook post. And it shouldn’t be the only tweet on the subject.
Number Six:
You have a camera on your phone. Use it. Images speak more than 140 characters.
You have a camera on your phone. Use it. Images speak more than 140 characters.
Number Seven:
If you’re social when the going’s good, it’ll be easier to deal with a crisis.
If you’re social when the going’s good, it’ll be easier to deal with a crisis.
Number Eight:
Don’t count followers and fans, build relationships.
Don’t count followers and fans, build relationships.
Number Nine:
Talk about things you care about, not about the things you want people to care about.
Talk about things you care about, not about the things you want people to care about.
Number Ten:
Have fun. Nobody wants to be social with a bore.
Have fun. Nobody wants to be social with a bore.
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